Award-winning sports gaming technologists Low6 announce launch of new B2B white-label gamification platform

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Unrivaled free-to-play formats that power sports leagues like PGA TOUR and UFC, NFL teams Cincinnati Bengals and Jacksonville Jaguars and the NBA’s Detroit Pistons now offered as B2B platform

Fantasy gaming success story UltimateFan made available to operators and media owners for integration

Operator deals with U.S. and Australian powerhouses to be revealed later this year, joining big European names like TOTO and Jacks as early adopters

BIRMINGHAM, UK (June 22, 2022) – Low6, the leading gamification innovator, is best known for trailblazing fan-first experiential gaming for clubs, franchises and leagues across the globe. Today, the multi-award winning company has announced that they are offering the same free-to-play gamification technology to the sports, sports betting and gaming industries as a full turnkey B2B solution. European Operators TOTO and Jacks are already onboarded onto the Low6 platform, with major operators in both North American and Asia Pacific markets to be revealed later this year.

Low6’s suite of iGaming products has been developed in conjunction with some of the biggest names in sports, gaming, media and mobile technology, including the PGA TOUR, UFC, Uber Eats and PointsBet. The free-to-play platform powers a range of products for these partners to engage with sports fans, and then acquire and retain those fans as customers.

Battle-tested by fans across the globe, the Low6 technology platform and highly engaging games are now available as a white-label proposition to the betting and gaming industry, sports media companies, professional leagues and teams. These products include award-winning playable formats for Fantasy, Picks, Trivia and Bracket games, as well as powerful player management tools accessible from a simple customer dashboard.

The highly innovative platform, based on a unique community-first approach to sports gamification, encourages extended dwell times on the site and has proven effectiveness to partners who seek low customer acquisition costs. Integral to the platform’s capabilities are the data collection tools it provides. Customers gain the opportunity to collect strong 1st party data to help them better understand who their user base is – something that is becoming ever more central to business success.

“With the Low6 gamification platform we’re on a mission to ensure that our partners know the millions of social media fans they engage with – their name, email, address, phone and favorite player, and have actionable data to convert and retain their followers. At Low6 we have a simple saying – 1st party data is a party you don’t want to miss, and that’s what we look to deliver for our partners” says Jamie Mitchell, Low6 CEO and Co-Founder.

The latest addition, the introduction of NFTs to the UltimateFan format, provides another value proposition to users, and a big step forward for fan-first experiential gamification.

ABOUT LOW6

Low6, the #1 acquisition play in gaming, is an award-winning leader in sports gaming technology. Their groundbreaking platform is now available as a white-label gamification service to global betting operators. Low6 has been gamifying audiences globally, powering franchises with their own branded experiences to engage and monetize their digital fanbases, through innovative and creative solutions that redefine future sports mobile gamification. Low6 is a proud partner of the PGA TOUR, UFC, LEARFIELD, NFL’s Jacksonville Jaguars and the Cincinnati Bengals, and the NBA Detroit Pistons. For its trailblazing approach and next-generation gamification breakthroughs, Low 6 won the ”Virtual and Fantasy Operator” and “Rising Star” Awards at the 2021 EGR Operator Awards, “Freeplay Gaming Supplier” at the EGR North America Awards 2022, Industry Rising Star at SiGMA Americas Award 2022 and Fantasy & DFS Supplier at the EGR B2B Awards 2022. CEO Jamie Mitchell is a finalist for the EY Entrepreneur Of The Year™ 2022.

To learn more about how Low6 can help your brand leverage gamification for low customer acquisition, increase retention rates and drive revenue through sponsorship and sportsbook conversion, speak to ben.barker@low6.co.uk

For more information, visit low6.com.

Media enquiries: camilla@redknotcomms.com

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