This follows the gamification company’s earlier announcement this week that it will be the official supplier for PointsBet, who will be providing the PGA Tour with its bespoke free-to-play contest, playable only in the USA.
Pick’em app, European Tour Picks, is set for a release on Wednesday 6th October and will give away cash prizes across each of the four days of the ACCIONA Open de Espana.
A total of £4,000 will be given away on the free-to-play contest during the tournament, with a £1,000 jackpot up for grabs each day.
Users will be tasked with answering a set of questions, including the outright winner of the tournament and who will make the most birdies and who will hit the longest drive for that day’s play.
Each correct score accumulates points; the higher the number of points you score, the further up the leaderboard you move and thus a bigger chance of winning a share of the prize-pot.
After delving into the worlds of football, mixed martial arts, boxing and horse racing, this is the first time that fan-engagement will provide golf followers with such a gamified experience.
Players can head over to europeantourpicks.com for more information and to get involved and can download the app on both iOS and Android.
Low6 Commercial Director, Chris Hector, said to low6.com: “Low6 are delighted to be working with the European Tour.
“Golf is a key pillar of the Low6 strategy, so it is a great opportunity for both Low6 and the European Tour to be able to enhance the digital experience of golf fans via European Tour Picks.
Stuart Martin, Head Of Sport at Low6, added: “We are really excited about the launch of European Tour Picks and we look forward to a fruitful partnership, starting at this week’s ACCIONA Open de Espana in Spain.”
Guy Kinnings, Deputy CEO and Chief Commercial Officer of the European Tour added; “We are always looking at ways to enhance the fan experience and golf, with the amount of data available on every shot on every hole, offers a wealth of opportunity for gaming. Low6 were a natural partner as we launch our first ever pick’em app because of the number of sporting organisations they already work with. We look forward to offering exciting prize funds to lucky winners this week.”
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Low6 provides sports teams with a custom branded FREE to PLAY Picks app to engage and activate their fanbase.