Today, the PGA TOUR and PointsBet, a premier global online gaming operator, announced a three-year extension of their multi-year content and marketing relationship. As part of the agreement, PointsBet has become the “Official Free-to-Play” provider of the PGA TOUR and Low6 will be the supplier of the game.
The soon-to-be-released free-to-play game, developed by Low6, exclusively presented by PointsBet in the U.S., is designed to enhance fan engagement with live in-play games with weekly prizes. Fans will be able to enter the game at nearly any point during a tournament week with the points system directly tied to live odds featuring games such as outright winner, top-10 and top-30. The free-to-play game features a guaranteed weekly cash prize of up to $5,000.
Jamie Mitchell, Low6 co-founder and CEO, commented: “We are delighted to be working with the PGA TOUR and PointsBet as the supplier of the official free-to-play picks game. This project is a key part of Low6’s expansion in North America. We look forward to developing the game with PGA TOUR and PointsBet ahead of its January 2022 launch.”
Commenting on the news and new product status, Jake Johnson, Low6 Chief Operating Officer, said: “This announcement highlights our position as a world leader in developing innovative digital sports games. This new free-to-play game will greatly enhance the weekly tournament experience for golf fans, and we look forward to seeing users engage with it next year. In the meantime, technical development is underway, and we will be sharing more game specific details in the coming months.”
Chris Hector, Low6 Commercial Director, added: “We are excited to play our part in getting fans closer to the on-course action through this engaging and competitive free-to-play picks game. Our team is relishing the opportunity to showcase what we can do now to the U.S. market.”
For more information on the announcement, along with comment from the PGA TOUR and PointsBet, please click here.
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