Low6 Limited Inc (Low6), a leader in sports mobile gamification technology, and the NFL’s Jacksonville Jaguars, today announced a new 2021 partnership naming Low6 as Proud Partner and operator behind the “UltimateJags” gaming platform. Low6 will use its industry-leading, free-to-play digital gaming expertise to develop a unique mobile game for Jaguars fans that pairs pack openings with fantasy sports.
“We are excited to introduce UltimateJags to avid DUUUVAL fans across North America. Our experienced gaming team has developed a creative twist on fantasy sports, simplifying gameplay and introducing high value collection of your favourite NFL players,” said Josh Turk, Low6 Chief Strategy Officer, North America. “We’re taking card collection digitally with the added bonus of using your card collection to earn fantasy points each week that ultimately awards top users with unique Jacksonville Jaguars experiences and prizes!”
“Low6 brings another exciting gaming opportunity to Jaguars fans, and we’re pleased to welcome them aboard for the 2021 season,” said Mike DeMartino, Jaguars vice president of corporate partnerships. “The Jaguars fan base gets younger every year, and I know they’ll jump at the chance to download the ‘UltimateJags’ app.”
Ahead of the Euro2020, Low6 introduced ‘UltimateFan,” the idea of mixing fantasy soccer with pack openings to the UK market. The game immediately resonated among GenZ and Millennial fans, driving the app to number 3 most downloaded sports app on apple in June 2021. Fast forward to today and Low6’s “UltimateFan” app remains a fan favourite, heading into the 2021 Premier League season kick-off at number 2 most installed UK sports app in early August.
“We’re delighted to catapult Low6’s expansion into the states launching our proprietary gaming platform with the Jacksonville Jaguars. We anticipate avid fans sharing their exciting pack openings online, trading with friends and scoring fantasy points to win incredible money-can’t-buy experiences, all for free,” stated Jamie Mitchell, Low6 co-founder and CEO USA. “The ever-so growing of GenZ/Milennial Jaguars fans investing in ticket sales, year-over-year, demonstrates the demand to create new digital inventory that speaks to this audience. Low6 is well positioned to capture this passionate fandom group through digital community-led mobile gamification that provides Jaguars with new opportunities to drive engagement among their young fans and ultimately drive revenue back to the team”.
“We have a proven track record of creating leading gaming platforms for rights holders to help monetize their digital fanbase across the globe. We developed significant gaming audiences for our existing partners including Uber Eats, UFC, European Tour, Glasgow Rangers FC which directly impact increased valuations of their databases,” commented Mr. Mitchell.
Currently, Low6 is amassing one of the largest databases of sports fans across North America participating in mobile games via its B2B white-label solution with franchises, media groups, rights holders and prominent sports personalities and influencers.
“UltimateJags” will be awarding a weekly winner during the course of this NFL season with 2 tickets to watch the Jaguars final regular season game Jan 9, 2022 from the “Ultimate Jags” winner lounge and spa cabana experience at TIAA Bank Field.
Find “Ultimate Jags” inside the official Jaguars team App
Low6 is a leader in sports gaming technology that powers franchises with their own branded gaming experiences to engage and monetize their digital fanbases. For the fans, by the fans – Low6 inspires innovative and creative solutions that redefines future sports mobile gamification. Low6 is proud partners of the NFL Los Angeles Chargers, NFL Jacksonville Jaguars and the NFL Cincinnati Bengals. Low6 was the recipient of “Innovation of the Year” at the 2021 EGR iGaming Awards. —
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