White-label sports gamification leaders Low6 partners with Sportsbet.io to deliver fully bespoke community engagement platform

Low6 Sportsbet.io Announcement
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 *Low6 to power the Sportsbet.io Clubhouse for FIFA World Cup 2022 and beyond

*Clubhouse technology puts Low6 at the heart of sport’s betting operators’ community development needs

*Fully bespoke fan-first gamification solutions for operators add to the Low6 armory, alongside games such as Pick’ Ems, Brackets, and Trivia

Birmingham (18 August 2022) – The award-winning gamification leaders Low6 announced today that they have inked a three-phase commercial partnership with leading multi-currency sportsbook Sportsbet.io. The exciting first-phase of this will see Low6 deliver a ‘Sportsbet.io Clubhouse’ for the FIFA World Cup. Clubhouse will bring together gamification, rewards, chat, sport personalization and content – putting Low6 front and center in the sports betting operator’s drive to increase community engagement in a cost-effective, high-value way. The bespoke solution becomes an easily attainable add-on for operators by joining forces with Low6, who have always put the sports’ fan community at the heart of every innovation.

For Sportsbet.io, Low6’s expertise in raising the game for community development thereby bringing together the sportsbet.io community via a social clubhouse, will bring about huge advantages in both retention and acquisition of customers. Low6’s technology expertise will build out a framework that allows users to interact with other like-minded sports fanatics and give them the ability to discover new ways to bet on sports and games. After an initial period developing this with sports teams, franchises and leagues, Low6 has this summer made the technology available to operators through an easy integration, and has already roared ahead by signing-up some big name partners. 

The 2022 FIFA World Cup is only the start of Sportsbet.io’s plans for Clubhouse. The follow-on phase aims to expand the Clubhouse experience across all sports, including Horse Racing, NBA, MLB, J-League, NHL, NFL, EPL, Bundesliga, LaLiga, SerieA, Ligue1, Super Lig, Brasileiro Série A, Argentine Primera División and Cricket IPL. 

“It’s been a whirlwind few months as we onboard more and more operators who are looking for something more than a cookie-cutter approach to igaming and gamification. Sportsbet are truly leading the way in the sportsbook space with their online proposition, and add this expertise to Low6’s equally pioneering gamification technology and deep understanding of GenZ and Millenial audiences, we truly will provide a next-level engagement platform for their ever-growing community” said Jamie Mitchell, CEO of Low6. 

Sportsbet.io has always been about putting the customer at the center of the universe, and that’s why Low6 is such a perfect match for our brand. The team understands how to create world-class customer experiences and we’re working closely to offer the very best to our users,” said Joe McCallum, Director of Sportsbook at YOLO Group. “This is an exciting partnership with a forward-looking company that can help Sportsbet.io remain ahead of the competition.” 


Founded in 2016 as part of the Coingaming Group, Sportsbet.io is a leading multi-currency sportsbook operator that has redefined online sport betting by combining cutting-edge technology with cryptocurrency expertise and a passion for offering its players with the ultimate fun, fast and fair gaming experience.Sportsbet.io provides an expansive range of betting action across all major sports and eSports, offering players more than 350,000 pre-match events per year, as well as comprehensive in-play content and one of the industry’s most diverse array of both crypto and local currencies.It is the first sportsbook of its kind to introduce streaming across all major sports and a cash out function with Sportsbet.io recognised as being a rising star within the online sports betting world.Sportsbet.io prides itself on its secure and trustworthy betting service, with withdrawal times of around 1.5 minutes among the fastest in the industry. 

For more information about Sportsbet.io, please visit https://sportsbet.io 


Low6, the #1 acquisition play in gaming, is an award-winning leader in sports gaming technology. Their groundbreaking platform is now available as a white-label gamification service to global betting operators. Low6 has been gamifying audiences globally, powering franchises with their own branded experiences to engage and monetize their digital fanbases, through innovative and creative solutions that redefine future sports mobile gamification. Low6 is a proud partner of the PGA TOUR, UFC, LEARFIELD, NFL’s Jacksonville Jaguars and the Cincinnati Bengals, and the NBA Detroit Pistons. For its trailblazing approach and next-generation gamification breakthroughs, Low 6 won the ”Virtual and Fantasy Operator” and “Rising Star” Awards at the 2021 EGR Operator Awards, “Freeplay Gaming Supplier” at the EGR North America Awards 2022, Industry Rising Star at SiGMA Americas Award 2022 and Fantasy & DFS Supplier at the EGR B2B Awards 2022. CEO Jamie Mitchell is a finalist for the EY Entrepreneur Of The Year™ 2022. 

For more information, visit low6.com

Media enquiries: camilla@redknotcomms.com 

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